Nissan Juke US Commercial Videos Launched

The North American division of Nissan USA has published two new commercial videos that promote the new Nissan Juke, both of which emphasize the car's power unit. The first Nissan Juke commercial video also underlines the car's AWD handling, while strengthening the fact that the main targets for the vehicle are young buyers who live in the city.

With Juke, Nissan targets mostly male customers, and is expected to appeal to younger buyers, half of them being below the age of 40.

The crossover retails starting from $18,960 and is available in eight models. In the US, the Juke will only be available with the 1.6-litre Direct Injection Gasoline turbocharged engine which develops 140kW (190PS) and 240 Nm of torque.

It will be both a two- and four-wheel drive version, while Nissan will offer two transmission options: Xtronic CVT with S-Mode and a 6-speed manual transmission (SV FWD and SL FWD models only).

Options packed into the crossover include leather-appointed seats and RearView Monitor, Nissan Intelligent Key with Push Button Ignition, navigation system with real-time traffic information and power sliding moonroof, six airbags, Anti-Lock Braking System (ABS) and Vehicle Dynamic Control (VDC).

One of the Juke's defining features is the Integrated Control (I-CON) system, which allows the driver to select three driving modes: Normal, Sport and Eco.

In total, a nine color palette of exterior colors is available, including two whites, a solid and a pearl, and three shades unique to Juke - Force Red, Haptic Blue and Machine Brown - though the total availability will depend on the region.