Nissan Dealer Satisfaction Up in the UK, Survey Shows

Following recent reports from the National Franchised Dealers Association (NFDA) Dealer Attitude Survey, Nissan has shown significant improvements in several areas to become the 8th most valued franchise in the UK.

When asked “How do you rate your manufacturer's performance in terms of the following: Frequency of introduction of new models?” dealers gave high ranks, thanks to the recent arrival of the Cube and 370Z Roadster, and with the Juke and new Micra coming soon.

When asked to rate the performance of Nissan’s product advertising, dealers also gave a high rating thanks to the new Qashqai ad. Yet another notable achievement for Nissan reportedly came in the area of profit returns.

“We always pay a great deal of attention to the views and opinions of our franchised dealers,”
Nissan’s UK MD, Paul Willcox, said in a release.”That so many of them are happier with their Nissan franchise now than they were two years ago is very encouraging, and that we are now the 8th most valued franchise is excellent. We have a first class model line-up and a first class dealer network to help meet the needs of all of our customers.”

“This is a direct result of a major step forward in many areas but I believe it also represents confirmation from the network that there is a clear understanding on exactly what the Nissan vision is for the future and the benefits that will be associated with it,”
added Nissan’s National Dealer Association Chairman Michael Finn.

“We have an exceptional product line up together with a transparent communication strategy from our manufacturer partner.”
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