Nissan Bidding Farewell to the Titan As the Pickup Will Be Dropped After the 2024 MY

2024 Nissan Titan 8 photos
Photo: Nissan
2024 Nissan Titan2024 Nissan Titan2024 Nissan Titan2024 Nissan Titan2024 Nissan Titan2024 Nissan Titan2024 Nissan Titan
The Nissan Titan will drive into the sunset at the end of the current model year. The decision to kill the workhorse is official and has been confirmed to several outlets subsequent to an internal memo ending up on the World Wide Web.
"Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi," the car marque explained. "Under Nissan's Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles."

In addition to the never-ending chase for expanding the offering with entirely new electric vehicles, the decision is also related to the poor sales of the Titan. The pickup has never really caught on, and it's been reported that Nissan initially targeted 100,000 annual sales back in 2016 when they launched the second generation. The model never reached that number and barely surpassed 50,000 copies in 2017 and 2018. On a more positive note, the company said that "there will be no job reductions in Decherd (the factory that builds the engines for the Titan) or Canton" as a result of "this action."

Related to the Armada and Patrol, the aging Nissan Titan has recently entered the 2024 model year, which is no longer available in the Titan Crew Cab S 4x2 base trim level. This version had an MSRP of $42,140, and the cheapest model that you can now buy is the SV Crew Cab 4x2, kicking off at $45,770, followed by the Platinum Reserve Crew Cab 4x2 from $59,440. The most affordable four-by-four is the SV, as it is available from $48,960. The PRO-4X and Platinum Reserve 4x4s starts at $53,580 and $62,750, respectively. The XD family comprises the SV, PRO-4X, and Platinum reserve, and it starts at $51,930, $57,890, and $65,840, respectively.

Besides dropping the previous entry-level model, the 2024 Nissan Titan is also available with a new SV Bronze Edition Package. As its name implies, it adds several bronze visual touches, with black accents joining them on the grille surround, sports bar, 20-inch wheels, and floor mats. Pricing for the pack starts at $2,980. Depending on the grade, buyers will get plenty of gear and will have to settle for a single engine, the 5.6-liter V8, which is the sole choice. The power unit develops 400 horsepower (406 ps/209 kW) and 413 pound-feet (560 Nm) of torque, and as we already told you, it’s offered with two- or four-wheel-drive. The demise of the Titan, as confirmed by theautopian, will leave Nissan with a single pickup offering in the United States, which is the Frontier that has an MSRP of nearly $30,000.
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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