Nissan Announces 2011 All-Time European Sales Record

With so many countries struggling right now, you wouldn’t necessarily expect people to be spending their money in Europe on brand new cars, but transportation is still a necessity which needs to be catered to. That’s probably why the ever-sensible Nissan managed a mightily impressive result at the end of 2011.
Nissan today confirmed that they have increased their sales by about 140,000 units or 25 percent compared to 2010, making 2011 their best year in terms of sales and market share.

“Despite the significant challenges we faced in 2011, including the devastating earthquake in Japan, Nissan has never been stronger in Europe. We are already established as the top Asian brand in key markets including the UK, France, Italy and Spain,” says Paul Willcox, Senior Vice President Sales & Marketing in Europe.

“This performance is being driven by segment-defining models designed, engineered and built in Europe, for Europe. Overall, Nissan produces around 70% of vehicles sold within the region at plants in the UK, Spain and Russia, this ensures our line-up is attuned to European expectations in terms of style, quality, performance and reliability,” Willcox added.

The best performing models were obviously the new Sunderland-built family of crossovers, with Qashqai achieving more than 250,000 sales (including the 7-seat ‘Qashqai +2′ derivative) and JUKE receiving over 123,000 sales in its first full year of UK production.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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