Photo: Royal Enfield
Royal Enfield is a name lined to the very history of the motorcycle, and still the company fare well in these rather unclear economical period.
The demand for the Enfield bikes is quite high and the existing production facility can no longer supply enough vehicles. Even more due to the pressure more bikes in less time, Royal Enfield had to face some serious manufacturing issues regarding poor assembly and pats wrongly fitted.
Venki Padmanabhan, Royal Enfield CEO recently declared that a new production facility will become functional in Oragadam near Chennai, India really soon. This new plant is expected to produce as much as 150,000 units annually by March 2013, thus balancing the high dmand of Royal Enfield bikes and being able to keep the high craftsmanship standards, as well.
The waiting time for a Thunderbird is now 6 to 8 months and after the new plant will reach full-speed, this time is expected to be decreased to 3 months only.
The Indian motorcycle market has witnessed a major increase for Royal Enfield with a 80% sales increase in 2001 over 2010 and a subsequent 70% increase in average 2012 monthly sales over 2011.
Venki Padmanabhan, Royal Enfield CEO recently declared that a new production facility will become functional in Oragadam near Chennai, India really soon. This new plant is expected to produce as much as 150,000 units annually by March 2013, thus balancing the high dmand of Royal Enfield bikes and being able to keep the high craftsmanship standards, as well.
The waiting time for a Thunderbird is now 6 to 8 months and after the new plant will reach full-speed, this time is expected to be decreased to 3 months only.
The Indian motorcycle market has witnessed a major increase for Royal Enfield with a 80% sales increase in 2001 over 2010 and a subsequent 70% increase in average 2012 monthly sales over 2011.
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