New Ford Focus Becomes LG Brand Ambassador Team Vehicle

Soon we’ll get to see a fleet of 200 Ford Focus hatchbacks wrapped in LG logo and “Life’s Good” slogan taking to the roads, the American automaker today announced. This is because LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team.

LG Brand Ambassadors are dedicated teams that work with consumer electronics and appliance retailers, assisting with consumer education programs, sales associate training and merchandising.

Ford says that commercial customers, like LG, are attracted to the new Focus for its high safety rating and high residual value.

A further competitive advantage for the new Ford Focus is that it offers both sedan and hatchback bodystyles. The sporty five-door hatchback offers versatility that is catching on with buyers both commercial and retail as it gains an additional 10 cubic feet of cargo space to make loading and unloading easier.

The all-new Ford Focus also offers options such as voice-activated SYNC, active park assist to help with parallel parking, rear view camera and the Easy Fuel capless fuel filler system. So far, nearly 75 percent of all Focus models sold have been equipped with SYNC.

“We selected the Focus based on its striking design, fuel economy and functional flexibility,” stated James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA. “Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”
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