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New Citroen C1 Commercial: Love Your City / Naturally Urban

Citroen C1: Love Your City 1 photo
Photo: screenshot from Youtube
Parking your car in any crowded European capital can be such a hustle, especially during the busy days, when you have to get really creative and "invent" new maneuvers to get into crammed spots.
That's probably why Europeans buy more city cars than Americans do. From Volkswagen to Renault, every major company has one for sale, and now there's a new Citroen city slicker on the block. To mark the occasion, the French carmaker has released this funny commercial where a guy driving the new C1 shows he actually loves parking in tight places.

The ad was revealed by Citroen's UK division and is titled "Naturally Urban". Its basic idea is that we, the potential C1 customers, should embrace the city life, the quirky design and all the features of the new Citroen.

Going on sale in July, the C1 is available in Britain from £8,245 for the C1 Touch VTi 68 manual 3-door. The most diminutive Citroen on sale measures 3.46 meters long, 1.62 meters wide and has a 4.8-meter turning circle, fantastic for navigating narrow streets and parking in tight spots. Engine choices include a 1-liter three-cylinder called e-VTi 68 Airdream that's mated to a 5-speed or a 1.2-liter VTI with 82 hp and 118 Nm (87 lb-ft).

For the first time ever, the Citroen C1 is available with a retractable fabric roof option similar to the one offered by the Fiat 500c. Customization is also possible, thanks to eight body colors options (four metallic ones), three wheel designs as well as four interior upholstery finishes.

Tell us what you think of Citroen's new car and ad:
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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