Photo: pavlov_nikita_designs / Instagram
While all others thrived, one Asian carmaker barely reached a little more than 28k sales in America during the first quarter of the year. That's three months, bear in mind!
Naturally, it wasn't Toyota, which is breathing in the neck of first-placed General Motors at a minute difference of less than 30k deliveries. It wasn't American Honda either, as they soared more than 17% to almost 334k units. Nissan, Subaru, and Mazda were each a step below, too.
As such, that leaves us with Mitsubishi, which happily reported its quarterly sales were up more than 35% year-over-year. But with just 28,403 units sold, can anyone imagine the dismal sales of 2023? Basically, Mitsubishi is but a mere shadow of its former self, now selling boring econoboxes like the $17k Mirage and $18k Mirage G4, ugly or old CUVs like the Eclipse Cross and Outlander Sport, plus the only model that's worth writing home about – the 2024 Outlander and Outlander PHEV.
Unfortunately, long gone are the glory days when Mitsubishi was building awesome performance cars like the Lancer EVO series, Pajero Evolution, or the Mitsubishi 3000GT, among others. Today, we are wondering if and when the Alliance will admit defeat and drop the blinds on Mitsubishi's US operations. However, not everyone is desolated when thinking about the Japanese automaker – especially if that person dwells around the imaginative realm of digital car content creators.
For example, Nikita Pavlov, a mobility and car designer at Stellantis Design Studio, also has a personal view of the automotive industry at pavlov_nikita_designs on social media. His latest personal design project has been on his mind for a while – the first teaser came in March. Now, a few weeks later, he's about to wrap up and focus on a different project, so perhaps it's the perfect time for us to select the best POVs.
What we have here is umpteen times away from the current strategy and US profile of Mitsubishi – while the automaker is a boring niche firm in the real world, the parallel universes of vehicular CGI would see it ready to take on the daunting task of creating a Pikes Peak International Hillclimb EV concept. It's dubbed Mitsubishi Lancer Evolution E, of course, and will surely stand out in any crowd because it has nothing to do with the current lineup and not even with the old Lancer Evolution rally-inspired models. Instead, it's a natural born racer from tip to toe – an exotic one featuring the latest aerodynamics and an all-electric powertrain, as per the fashion of the times we are living in.
The design is not exactly legacy grade, of course, which might upset some purists, especially if they don't like electrified powertrains. But unfortunately, they don't have the luxury to complain because this is merely wishful thinking, and Mitsubishi continues to sink into the abyss of self-contempt without even trying to rise from its recent and very sad condition…
As such, that leaves us with Mitsubishi, which happily reported its quarterly sales were up more than 35% year-over-year. But with just 28,403 units sold, can anyone imagine the dismal sales of 2023? Basically, Mitsubishi is but a mere shadow of its former self, now selling boring econoboxes like the $17k Mirage and $18k Mirage G4, ugly or old CUVs like the Eclipse Cross and Outlander Sport, plus the only model that's worth writing home about – the 2024 Outlander and Outlander PHEV.
Unfortunately, long gone are the glory days when Mitsubishi was building awesome performance cars like the Lancer EVO series, Pajero Evolution, or the Mitsubishi 3000GT, among others. Today, we are wondering if and when the Alliance will admit defeat and drop the blinds on Mitsubishi's US operations. However, not everyone is desolated when thinking about the Japanese automaker – especially if that person dwells around the imaginative realm of digital car content creators.
For example, Nikita Pavlov, a mobility and car designer at Stellantis Design Studio, also has a personal view of the automotive industry at pavlov_nikita_designs on social media. His latest personal design project has been on his mind for a while – the first teaser came in March. Now, a few weeks later, he's about to wrap up and focus on a different project, so perhaps it's the perfect time for us to select the best POVs.
What we have here is umpteen times away from the current strategy and US profile of Mitsubishi – while the automaker is a boring niche firm in the real world, the parallel universes of vehicular CGI would see it ready to take on the daunting task of creating a Pikes Peak International Hillclimb EV concept. It's dubbed Mitsubishi Lancer Evolution E, of course, and will surely stand out in any crowd because it has nothing to do with the current lineup and not even with the old Lancer Evolution rally-inspired models. Instead, it's a natural born racer from tip to toe – an exotic one featuring the latest aerodynamics and an all-electric powertrain, as per the fashion of the times we are living in.
The design is not exactly legacy grade, of course, which might upset some purists, especially if they don't like electrified powertrains. But unfortunately, they don't have the luxury to complain because this is merely wishful thinking, and Mitsubishi continues to sink into the abyss of self-contempt without even trying to rise from its recent and very sad condition…
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