Mazda US Sales Almost Unchanged in July

There is no denying there is now an excess of wealth in the US market, but one major factor is slowing down sales of cars for regular Joes, and that is the high unemployment figures in the America. That, combined with the fact that the current offering doesn’t have enough appeal has resulted in Mazda North American Operations (MNAO) reporting sales of 20,783 vehicles, up slightly at 0.2 percent versus July of 2010. Sales during the past months of the year are up 4.9 percent versus last year with 143,162 vehicles sold.

There are signs of hope, however, as Mazda CX-7 crossover celebrated its best July since 2007 with 3,152 sales, up 18.9 percent versus last July. Year to date deliveries of the SUV show a 20.6 percent increase.

The Mazda3 is still king of the hill for the Japanese carmaker, and there will no doubt be a pick up in figures later when SKYACTIV engines arrive on the scene, but in July deliveries were down 4.3 percent versus the same month of 2010. However, with 9,288 deliveries, this is still the best month since April.

It’s the same story with the Mazda5, sales of which were down in July by almost 10 percent, and up for the year at 22.2 percent.

Rounding off the North American market, Mexico got 3 percent more Mazdas in July, while year to date figures show an increase of 16 percent.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.