Operating losses and reduced sales shouldn't surprise anybody nowadays, especially given the avalanche of reports surrounding the economic chaos and its victims. Mazda for instance today announced the financial results for the fiscal year 2008, unveiling consolidated sales revenue of 2,535.9 billion yen ($26 billion) and consolidated operating loss of 28.4 billion yen ($291.9 million).
The company sold a total of 1.261 million units in the aforementioned timeframe, "exceeding the full year sales projection announced in February by 21,000 units," as the company said in a statement. "This positive result was due to market share that has been improved or maintained in major markets because of a competitive product line-up," it added.
North America was obviously one of the regions that brought the biggest drops in sales, with deliveries amounting to 347,000 units, down 14 percent compared to the previous year. Nevertheless, the Japanese automaker managed to increase its US share by 0.1 points to 2.0 percent.
Sales in Europe fell as well, reaching 322,000 units, down 2 percent compared to the previous year, while the market share grew up 0.2 points to 1.7 percent.
Deliveries in China almost exploded, with sales increased by 33 percent to 135,000 units, while in Japan sales volume was decreased by 15 percent to 219,000 units.
"In other global markets, combined total sales volume decreased 13 percent year-on-year to 238,000 units. In Australia, Mazda’s largest market in this category, sales reached 77,000 units, with a record market share of 8 percent, up 0.5 points compared to the previous fiscal year," the manufacturer said in the official papers, hinting that the 2008 fiscal year still has some bright spots.
The company sold a total of 1.261 million units in the aforementioned timeframe, "exceeding the full year sales projection announced in February by 21,000 units," as the company said in a statement. "This positive result was due to market share that has been improved or maintained in major markets because of a competitive product line-up," it added.
North America was obviously one of the regions that brought the biggest drops in sales, with deliveries amounting to 347,000 units, down 14 percent compared to the previous year. Nevertheless, the Japanese automaker managed to increase its US share by 0.1 points to 2.0 percent.
Sales in Europe fell as well, reaching 322,000 units, down 2 percent compared to the previous year, while the market share grew up 0.2 points to 1.7 percent.
Deliveries in China almost exploded, with sales increased by 33 percent to 135,000 units, while in Japan sales volume was decreased by 15 percent to 219,000 units.
"In other global markets, combined total sales volume decreased 13 percent year-on-year to 238,000 units. In Australia, Mazda’s largest market in this category, sales reached 77,000 units, with a record market share of 8 percent, up 0.5 points compared to the previous fiscal year," the manufacturer said in the official papers, hinting that the 2008 fiscal year still has some bright spots.