Although such a statement basically contradicts statements of lots of other analysts involved in the auto sector, Mazda explains that most of these systems are mainly supposed to help automakers make the headlines and sell larger fleets.
"We live where punters pay money for cars and we don't think those sorts of cars have much life currently beyond a headline," said Mazda Australia marketing manager Alastair Doak, according to drive.com.au. "Design is still at the top, along with other things like value for money."
Speaking about Ford's Econetic Fiesta, a model that shares a lot of parts with the company's Mazda2 model, Doak said the Japanese automaker has no intention into building an Econetic equivalent, pointing that fleet business isn't a priority for its company.
"Is a punter going to buy it? No. They might get some fleet business out of it, because companies might say: 'Hey, we will make a green statement and we will buy this car.' But that is fleet business and that is not where we live."
On the other hand, Mazda recently confirmed a fairly different technology supposed to reduce nitrous oxides generated by diesel gases: an urea selective catalytic reduction system that cuts NOx emissions without altering engine performance. The system is expected to be installed first on the facelifted CX-7 model set to be launched globally later this year.
Google News