autoevolution
 

Mazda MX-5 Styled Specially for the UK

The Mazda MX-5 is an iconic car, as the Japanese roadster brought affordability in this segment. This model has been around for a while, so Mazda decided to launch a 20th Anniversary Limited Edition which will be available throughout Europe. As the British are big fans of the MX-5, they will get a model styled specially for the UK.

“British motorists have enjoyed a long-term love affair with the Mazda MX-5 which shows every sign of continuing to flourish through the next decade,”
comments Mark Cameron, sales and marketing director for Mazda UK.

“Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the UK to pass the 100,000 milestone since its launch in 1990."

“The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage.  Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards.  Today, the Mazda MX-5 remains unrivaled as a rewarding, affordable sports car that can also be used for everyday motoring all year round, supported by Mazda’s legendary reliability and durability,”
added Cameron.

Mazda UK will get only 200 anniversary vehicles, which will hit showrooms on March 1. The car will be priced at 16,850 pounds and customers will be able to choose from three colours that echo the original 1990 launch colours of red, white and blue. The Crystal White Pearlescent and Aurora Blue Mica are available for the first time on the MX-5 in the UK.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories