Photo: Tesla Inc.
With the Model 3 being all the rage now, it's easy to forget about Tesla's other products, even though the company certainly doesn't as it continues to "anti-sell" the new $35,000 sedan in favor of the more expensive Models S and X.
The reason behind it, however, isn't greed. Well, we're sure earning a greater profit never hurt anyone, but Tesla's primary goal is relieving some of the pressure off the Model 3 production process. Elon Musk has referred to the first year and a half after the new vehicle's launch as "production hell," and having 400,000 eager reservation holders asking "are we there yet?" every two seconds can't possibly help.
That's why the Model 3 received no advertising - not even the kind Tesla does - and no test drives yet. Instead, those who made a deposit on its first mass-market vehicle have received messages asking whether they would consider giving the Model S a go instead.
Now, those who were in doubt over the choice they should make have received further arguments in favor of the larger - and arguably more beautiful - sedan. Even though we suspect there weren't that many who pendulated between a Model 3 and a 100 kWh Model S or X. They are almost three times more expensive, after all.
Regardless, the top models that use the largest battery pack available have received a substantial discount, bringing prices to roughly the same level as they were back in April, but with a lot more equipment included.
The company claims it has obtained a three percent drop in the manufacturing costs for the 100 kWh battery pack, and it decided to reflect this change into the vehicles' selling price. This is why the Tesla Model S 100D now costs $94,000 (down from $97,500) and the S P100D $135,000 ($5,000 less than before).
The same pattern can be found with the Model X electric SUV, which also dropped $3,500 off its regular 100D model ($96,000 from $99,500) and $5,000 for the Performance version ($140,000 from $145,000). What's more, Tesla intends to apply the new prices even for the vehicles that had already been ordered, but did not reach their owners yet.
Talking about the changes, a Tesla spokesperson told Electrek: “Tesla is passing cost efficiency improvements of approximately 3% in 100 kWH pack production through to customers.” At the end of the day, it doesn't even matter whether that's true or Tesla is simply trying to help the sales of its more expensive products. As long as the customer pays less, it's OK with us.
That's why the Model 3 received no advertising - not even the kind Tesla does - and no test drives yet. Instead, those who made a deposit on its first mass-market vehicle have received messages asking whether they would consider giving the Model S a go instead.
Now, those who were in doubt over the choice they should make have received further arguments in favor of the larger - and arguably more beautiful - sedan. Even though we suspect there weren't that many who pendulated between a Model 3 and a 100 kWh Model S or X. They are almost three times more expensive, after all.
Regardless, the top models that use the largest battery pack available have received a substantial discount, bringing prices to roughly the same level as they were back in April, but with a lot more equipment included.
The company claims it has obtained a three percent drop in the manufacturing costs for the 100 kWh battery pack, and it decided to reflect this change into the vehicles' selling price. This is why the Tesla Model S 100D now costs $94,000 (down from $97,500) and the S P100D $135,000 ($5,000 less than before).
The same pattern can be found with the Model X electric SUV, which also dropped $3,500 off its regular 100D model ($96,000 from $99,500) and $5,000 for the Performance version ($140,000 from $145,000). What's more, Tesla intends to apply the new prices even for the vehicles that had already been ordered, but did not reach their owners yet.
Talking about the changes, a Tesla spokesperson told Electrek: “Tesla is passing cost efficiency improvements of approximately 3% in 100 kWH pack production through to customers.” At the end of the day, it doesn't even matter whether that's true or Tesla is simply trying to help the sales of its more expensive products. As long as the customer pays less, it's OK with us.
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