Maserati Slows Down Quattropote and Ghibli Production Over Declining Demand

Maserati Quattroporte GTS 1 photo
Photo: Catalin Garmacea
The third quarter of 2014 marked the first time Maserati trumped Ferrari in terms of profit. A 1 million euro gap separated the two brands in terms of Q3 operating profit, mainly because Maserati tripled its January to September sales volume over the same period of 2013. Surprising improvement, ain't it?
Howbeit, the House of the Trident was hit hard by weakening demand for the popular Ghibli and its bigger brother - the Quattropotre. The peeps from AutomotiveNews are reporting that Fiat-Chrysler Automobiles NV reduced the number of shifts at its Grugliasco plant from 12 to only 10 per week.

According CGIL union leader Federico Bellono, “the Grugliasco plant will be working for three weeks out of four up until July. The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000," Bellono declared.

Prior to the Maserati Levante SUV’s unveiling, the Alfieri coupe’s debut at the 2016 Geneva Motor Show and the next-gen GranTurismo of 2018, the House of the Trident makes do with two extremely enticing alternatives to the usual array of performance-oriented German sedans - the Ghibli and Quattroporte.

While the GranTurismo and GranCabrio only managed to move 3,500 units in 2014, the 5 Series-sized Maserati Ghibli sold 23,500 units and the S-Class-rivaling Quattroporte accounted for 9,500. All things considered, fingers crossed Maserati is going to spring back to its 2014 form because the Fiat-Chrysler Automobiles-managed company still has a helluva lot of four-wheeled flair to bestow upon us gearheads.

It would be a shame if the House of the Trident would belly flop to Lancia's level...
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories