Lexus wants to attract more customers to its newly-redesigned brand which now concentrates more on art, feelings and design. And one of this project’s extension is represented by the Intersect shops that are starting to pop out recently.
The first one emerged in Tokyo, Japan, and now the luxury automaker plans to build one in New York. The first Intersect by Lexus in the US will be located at 411 W. 14th St.
The location will combine an event space, gallery, lounge and retail boutique, a place where people will be able to come in touch with the Lexus brand beyond it’s vehicles.
Intersect by Lexus New York is expected to be opened in the fall of 2015.
Story via the The Villager
The location will combine an event space, gallery, lounge and retail boutique, a place where people will be able to come in touch with the Lexus brand beyond it’s vehicles.
Intersect by Lexus New York is expected to be opened in the fall of 2015.
Story via the The Villager