Lexus Opening Luxury Brand Stores in Japan

Intersect By Lexus store 1 photo
Photo: Lexus
As Toyota concentrates on fuel efficiency, autonomy and a greener life, its luxury sub-brand Lexus likes to touch the customer’s sensible side through design, fine materials and advanced technology.
To support that idea, the luxury automaker will open the first Intersect by Lexus experience space in Tokyo’s Aoyama district on August 30th this year as a part of its Amazing in Motion endeavor.

The Intersect by Lexus stores are unique-luxury spaces where people can experience the brand without actually getting close to its vehicles. Instead, the ideas and concepts that stand behind Lexus’ vehicles can be experienced through design, art, fashion, culture, film, music and technology found in each store.

The first floor of Intersect by Lexus in Tokyo will feature a cafe and the Garage, a exhibition space for car culture and lifestyles. The second floor will be the Crafted for Lexus shop that will feature a collection of lifestyle items produced by renowned companies and harmonized with Lexus’ philosophies.
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