Photo: Ken Ishii/Getty Images for Media Ambition Tokyo
We all know that Lexus likes to promote the brand’s style in artistic ways, so being part of the Media Ambition Tokyo 2014 event was absolutely a must.
The event features 18 artworks by sixteen of Japan’s best technological artists. Rhizomatiks is on the list and their booth features a yellow Lexus LFA Nurburgring Edition in a tricky lightning environment.
The display features a lot of white neon tubes installed parallel with the vehicle making it look like it’s traveling at high speed.
In case you’re in Japan, the event runs until 30th March in two places - Tokyo City View on the 52nd floor of Roppongi Hills and INTERSECT BY LEXUS in Aoyama.
The Lexus LFA Nurburgring pack adds 10 more bhp, a re-calibrated transmission which is 0.05 seconds, a front splitter, stiffer suspension, lightweight alloy rims, side fins and a large fixed rear spoiler.
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