Lexus Launches Darkcasting Series

There are so many worlds colliding in this new idea which popped up in the heads of the marketing guys at Lexus that it's very hard to find the right words to describe it. Lexus calls it Darkcasting, a combination between a TV show, a commercial, an infomercial, a talk show and a reality show.

Lexus has commissioned stand-up comedian Whitney Cummings to host the show which will see several influential personalities getting behind the wheel of a CT 200h, accompanied in the car by the host of the show. The conversations which will spark between the two are hopes to be conversational vignettes.

As said, it will all be about the CT 200h, a model which is powered by an Atkinson cycle 1.8-litre VVT-i petrol engine and an electric motor. Combined, the two deliver 134bhp and draw their power from a 202V.

"With Darkcasting, we’re providing a mobile studio from which an entertaining talk show takes place against a moving cityscape. It helps us see the car through the lens of creative people from a variety of professional fields," says Dave Nordstrom, Lexus vice president of marketing.

"The show features a group of real drivers, not just driving enthusiasts, who give their honest impressions of the car and what is most relevant for them--maybe it's the 42 miles per gallon or maybe it's simply fun to drive."

The episodes of the show can be found on the official website created for the event, Darker Side of Green. The show will take you in cities like San Francisco, New York, Chicago, Miami, Los Angeles and New Orleans.