Photo: Land Rover
You may have heard that the winning team of the Rugby World Cup received the William Webb Ellis Cup but do you know who the man behind this name was? The myth is that he was the Rugby School pupil who invented the sport by picking up the ball during a football game. Believe it or not, Land Rover has been supporting this sport around the world for over 20 years.
We have already told you guys about the British automaker’s recently unveiled video. It's an homage to the small clubs, the teams who laugh in the face of adversity and overcome all hardship just to be able to enjoy the sport they love every week. This post is about something else, though.
Called The Catch, the dramatic sculpture will serve as a meeting point for fans at Twickenham Stadium, London and the Millennium Stadium, Cardiff. Land Rover says that the 8-meter (26 feet) tall represents the fusion of art, automotive design and sport. It also is the second collaboration of the kind between the carmaker and the acclaimed Italian artist Nino Mustica.
The artist and Land Rover’s Design Director and Chief Creative Officer Gerry McGovern worked together last year for the critically acclaimed Unstoppable Spirit. This time around, they have taken inspiration from one of the most iconic moments in rugby, named the line out. Apparently, it demands a combination of power and finesse, which is why they asked for help from somebody who knows the drill.
Lawrence Dallaglio, a 2003 Rugby World Cup winner, acted as a consultant to the project, visiting Land Rover’s technical centre in Gaydon, England to discuss the details of the technique. Since we are looking at a successful sportsman who won 85 England caps, the Brits figured he’s the right person to opt.
As we said, this is just a preview, with the reveal of the first contraption set for September 16, while the second sculpture will be uncovered on September 19.
Called The Catch, the dramatic sculpture will serve as a meeting point for fans at Twickenham Stadium, London and the Millennium Stadium, Cardiff. Land Rover says that the 8-meter (26 feet) tall represents the fusion of art, automotive design and sport. It also is the second collaboration of the kind between the carmaker and the acclaimed Italian artist Nino Mustica.
The artist and Land Rover’s Design Director and Chief Creative Officer Gerry McGovern worked together last year for the critically acclaimed Unstoppable Spirit. This time around, they have taken inspiration from one of the most iconic moments in rugby, named the line out. Apparently, it demands a combination of power and finesse, which is why they asked for help from somebody who knows the drill.
Lawrence Dallaglio, a 2003 Rugby World Cup winner, acted as a consultant to the project, visiting Land Rover’s technical centre in Gaydon, England to discuss the details of the technique. Since we are looking at a successful sportsman who won 85 England caps, the Brits figured he’s the right person to opt.
As we said, this is just a preview, with the reveal of the first contraption set for September 16, while the second sculpture will be uncovered on September 19.
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