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Lamborghini Urus PHEV Confirmed to Launch in 2024, Next Generation Going Electric in 2029

Lamborghini Urus 16 photos
Photo: Lamborghini / edited
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The Urus gets criticized a lot. Some people claim it's a cash grab on Lamborghini's part, yet said people forget that the House of the Raging Bull offered a Countach V12-powered sport utility vehicle – the LM002 – from 1986 through 1993.
Critics also targeted the Volkswagen Group's MLB Evo platform, wrongfully considering the Urus as a Volkswagen Touareg in a fancy suit. While they may be technically similar, there are many differences between these siblings. From the exotic styling to the interior appointments and the V8 engine that was never offered in the current generation of the Touareg, said utility vehicles are worlds apart.

The naysayers also need to be reminded that Lamborghini may not have been here today without the best-selling vehicle in the automaker's history. The profits netted by the Urus helped the Sant'Agata Bolognese develop their mid-engine supercars, and those very profits enabled Lamborghini to develop a dedicated platform for the Huracan's PHEV replacement.

Speaking of plug-in hybrids and successors, big kahuna Stephan Winkelmann confirmed that ICE-only variants of the Urus will be discontinued in 2024. Plug-in hybridization will take over from there, only for the Urus to be redesigned from the ground up as an EV with a tentative launch date of 2029.

Stephan Winkelmann's confirmations aren't particularly surprising. Lamborghini knows the upcoming Euro 7 regulations will hit combustion-only vehicles hardest, and that plug-in hybridization is the compromise solution until the SSP is ready for production. SSP is the ultimate EV platform of the Volkswagen Group, an electric vehicle architecture that's been confirmed to launch in 2026. The Scalable Systems Platform is reportedly good for applications with up to 1,700 ponies.

The Urus EV of 2029 won't be the Italian automaker's first zero-emission vehicle, though. Come 2028, the fourth model line will roll out in the form of a 2+2 grand tourer with high ground clearance. Think of it as Lamborghini's take on the Porsche Taycan Cross Turismo. You can also consider it a jacked-up Espada for the modern era, something like that.

Lamborghini isn't in a hurry to launch electric vehicles because of the Sant'Agata Bolognese factory's current limitations. Another reason is that Lamborghini needs to focus on the Revuelto, Huracan-replacing supercar, and the aforementioned plug-in hybrid version of the Urus SUV.

Winkelmann told the good folks at Autocar that the Huracan-succeeding model will use a development of the Urus PHEV's powertrain, therefore indirectly confirming a twin-turbo V8 to the detriment of the outgoing naturally-aspirated V10. The supercar's engine, however, is understood to be very different from the Audi-Porsche unit in the Urus. Reportedly capable of revving to 10,000 spinnies, the twin-turbo lump allegedly cranks out in the ballpark of 800 horsepower. By comparison, the 3.0-liter V6 in the Ferrari 296 produces 654 ponies.
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Editor's note: Urus PHEV protoype featured in the gallery.

About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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