Photo: screenshot from Vimeo
Forget everything you knew about Lamborghinis being built in Sant’Agata Bolognese - Raging Bulls are actually forged in volcanoes, or so the adjacent video wants us to believe.
Following this path, the carbon fiber body of the Aventador somehow rises from the ashes of an active volcano. Actually, from this point on, things become too... unusual, so we’ll have to use quotes like “the metal forged deep inside the Earth and molten lava crafting out the internals.”
The commercial was directed by Alessandro Pacciani, a man who’s done the same thing for ads covering BMW, Audi, Nike, Samsung, Google and Universal products in the past as well as others. This one is just one minute long, but it definitely keeps you on your toes or in whatever position you’re sitting in front of the computer.
For some reason or another, the Aventador model chosen here is the LP740 - check Lamborghini’s offer and you’ll find a 700, a 720 and even a 750, but not a 740. This model comes from aftermarket developer Vorsteiner.
The designation indicates the 6.5-liter naturally-aspirated V12 has been pushed to 740 PS, all with the help of an ECU remap. Nevertheless, the part that really matters for Vorsteiner is the body kit, which is made from carbon fiber.
Despite Lamborghinis being more about the show than anything else, the Italians feel their cars are enough to convince the clientele, which is why we never get Lambo ads with a plot. We all have to make due with promotional clips, with the most recent one showcasing the Aventador Super Veloce.
The commercial was directed by Alessandro Pacciani, a man who’s done the same thing for ads covering BMW, Audi, Nike, Samsung, Google and Universal products in the past as well as others. This one is just one minute long, but it definitely keeps you on your toes or in whatever position you’re sitting in front of the computer.
For some reason or another, the Aventador model chosen here is the LP740 - check Lamborghini’s offer and you’ll find a 700, a 720 and even a 750, but not a 740. This model comes from aftermarket developer Vorsteiner.
The designation indicates the 6.5-liter naturally-aspirated V12 has been pushed to 740 PS, all with the help of an ECU remap. Nevertheless, the part that really matters for Vorsteiner is the body kit, which is made from carbon fiber.
Despite Lamborghinis being more about the show than anything else, the Italians feel their cars are enough to convince the clientele, which is why we never get Lambo ads with a plot. We all have to make due with promotional clips, with the most recent one showcasing the Aventador Super Veloce.
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