How Lamborghini Shoots Its Cars: Aventador SV Commercial

Aventador LP570-4 Super Veloce commercial 1 photo
Photo: screenshot from Youtube / edited by autoevolution
When you're based in Sant'Agata Bolognese and you come up with a car named Aventador LP750-4 Super Veloce, you're not exactly depending on promotional films to grab your customers. Nevertheless, the Raging Bull does mention the Aventador SV is the "most pure incarnation of a Lamborghini to date". But how do you catch that on camera?
We've all seen the answer to that question when Lamborghini released the promo film for the Aventador Super Veloce and now we're here to take you behind the scenes.

The company has now released another video, one that shows us how everything was accomplished. The starting ingredient was obviously the Rosso Bia (Red) Aventador LP750-4, with the Italians sparing no expense in order to showcase how quick the supercar reacts to the driver's inputs.

It was all business as usual when this piece was shot, so a helicopter was used for a good view on the matter. As for the camera car, this is definitely not the first time when we see a Mercedes-Benz ML playing the role.

At times, the aggressive carbon fiber body kit details of the Super Veloce got as close as one inch to the camera, so, to quote Lamborghini, when you're filming something like this, "everybody has to be reactive."

While we've already mentioned the launch color of the Aventador SV, this was mixed with a Black Alcantara cabin finish, which is only treated as a detail in the promotional clip.

Spoiler alert: if you have the chance to check out one in real life, pay attention to the interior trim - the inner roof and other parts of the cabin are finished in Carbon Skin. This is a new kind of material that gives us a taste of how the company is experimenting with CFRP these days.

The tech assets that accompany the "SV" badge, which range from the extra 50 hp to the aero improvements (a 150% efficiency boost and a downforce increase of 170%) aren't mentioned here, but the aggressive way in which the car moves should be enough to let you know this is a car that can put a bit of distance between itself and the standard Aventador.

PS: it looks like the footage was captured on Mount Teide, a volcano on Tenerife in the Canary Islands and it's not difficult to understand why the Spanish landscape was selected. Wonder where they'll take the upcoming Aventador SV Roadster...

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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