The South Korean automaker's Georgia-based assembly plant notified Kia North America of this condition on July 28. The safety boffins identified no fewer than 10 peeling incidents. Come August 8, the peeps in charge of regulatory matters determined that peeling of said warning label is a noncompliance with FMVSS 208.
The airbag warning label's purpose is to warn the driver and front passenger of certain things. For example, children aged 12 and under can be killed by the airbag. The label also instructs the driver and occupants to always use seatbelts and child restraints. In other words, all the warnings displayed are common knowledge.
Why do said labels peel off from the sun visors of the 2023 model year Sorento? According to the document attached below, the supplier didn't affix the warning labels properly. The process of adhering the label to the sun visor was improved on August 6. Care to guess what kind of remedy has Kia prepared for this comical condition?
The answer is no, not replacement labels. Believe it or not, affected vehicles will receive replacement sun visors with properly affixed warning labels. The part numbers for the sun visor assemblies in question are 85210-R5000, 85210-R5500, 85220-R5000, and 85220-R5500.
Scheduled to receive a mid-cycle refresh for 2024, the Kia Sorento bridges the gap between the compact Sportage and three-row Telluride. Currently priced at $30,090 in the United States, the front-/all-wheel-drive crossover is also offered as a hybrid or plug-in hybrid.
The hybrid carries a sticker price of $36,690 (excluding destination charge). For the plug-in hybrid, make that $49,990. The pricing difference may be tremendous, but remember that the 261-hp plug-in hybrid comes with a larger high-voltage battery than the 227-hp hybrid. The numbers are 1.6 kWh and 13.8 kWh, respectively.
In the first half of 2023, the South Korean automaker delivered 51,376 units of the Sorento in the United States, up from 48,518 in the first half of 2022. This means the Sorento is Kia's fourth best-selling nameplate in this part of the world after the Telluride (65,043 units), Forte (73,065 units), and Sportage (83,742 units).