Ken Block's Fiesta HFHV Adds Ford SYNC

Having completed filming and launched the fourth installment of the Gymkhana series, Ken Block is now turning his attention to the World Rally Championship where he will drive the same H.F.H.V. (Hybrid Function Hoon Vehicle) Ford Fiesta. The vehicle is now even higher tech with the addition of Ford SYNC,

In fact, this is the first competition-ready car armed with Ford SYNC, which offers in-car connectivity and communications features including hands-free, voice-activated calling and turn-by-turn directions as well as the ability to play his favorite music via Pandora.

“I love my new Ford Fiesta H.F.H.V. race car because it’s one of the most unique competition race cars on the planet and is capable of doing many different styles of driving. One unique feature of this car is that it still has SYNC hooked up inside. So whenever I’m transitioning between rally stages or just driving around town, I’m able to make phone calls, have my texts read to me, look up businesses and listen to my favorite driving songs – it’s awesome!” Block said.

However, the company says that Ford SYNC will not replace Block’s longtime co-driver Alex Gelsomino, as use of the turn-by-turn direction capability is not legal for rally competition. However, it can help Block find the Parc Expose or the MWRT paddock service area in his street-legal Fiesta.

“We are excited to partner with Ken to be able to showcase how intuitive and powerful SYNC technology is, even while he has to be laser-focused on his driving,” said Cole Buccafurri, Digital Marketing Communications, Ford Motor Company. “Ken is an artist of his craft and we thought this would be an amazing opportunity to leverage his skills to connect this great technology with his great fans.”