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Jeep Customers Spend More On Gladiator Accessories Than On Wrangler Accessories

An average of $1,000 as opposed to $800. That’s how much Gladiator buyers spend on accessories as opposed to Wrangler customers, as confirmed by the Mopar head of performance.
2020 Jeep Gladiator 75 photos
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Kim Mathers told Automotive News that “Gladiator add-ons center on truck functionality, lifestyle accessories, and off-road capability.” Of these, the most relevant come in the guise of steel-tube doors, auxiliary LED lighting, and racks for surfboards and bikes.

Given that a car is an extension of one’s personal taste, and Jeep customers are among the most personalistic buyers out there, we aren’t surprised at all. The lift kit is another upgrade worth mentioning, more so if you remember that the Gladiator Rubicon is one hell of an off-road truck.

"We had always expected Gladiator to do well from an accessories dollars-per-unit perspective because it really can draw upon the Jeep world,”
said Mathers. What is even more surprising is that the Gladiator is the most expensive pickup in the mid-size segment at $33,545 excluding destination charge and dealer markups, which adds to the results of the Mopar division.

Jeep saw this demand for accessories coming, and at the moment the Gladiator arrived at U.S. dealers, more than 90 percent of compatible items were already in stock. A hitch receiver plug with the Jeep logo? That would be $13, thank you! At the other end of the spectrum, the Mopar catalog features the Jeep Performance Front Axle for the princely sum of $4,678.

The Sport is the most affordable Gladiator available for the 2020 model year, packing a six-speed manual transmission and the 3.6-liter Pentastar V6 without mild-hybrid assistance as it’s the case in the Ram 1500. An eight-speed automatic transmission is also available, and not long now, the redesigned EcoDiesel V6 will join the list as an auto-only option.

As for the Rubicon, U.S. customers need to shell out $43,545 for the most capable Gladiator off the beaten path. As expected of this type of truck, 33-inch all-terrain tires come standard while the 8.4-inch Radio and Premium Audio Group is a $1,595 add-on because it’s a Jeep thing.

 
 
 
 
 

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