Almost $800. That is how much you have to pay if you want to go off-roading in a Ford Bronco that is not yours for just a few hours. The Bronco Off-Rodeo program will take you in one of the four locations available in the United States.
The Half-Day Adventure at Bronco Off-Rodeo is a four-hour experience, which takes participants on a quest with trail guide instruction. It doesn’t matter if they are highly experienced or just rookies in terms of off-road driving. Each participant will be provided with a Bronco for the Half-Day Adventure.
The experience is the short version of the ten-hour day, which is offered as a complementary benefit exclusively to those who purchase a new Bronco, Bronco Sport, and Bronco Raptor.
The compact off-roader is a reliable adventure partner from the moment the tarmac ends. It is equipped with the Terrain Management System with G.O.A.T. Modes, specifically designed to help those behind the wheel tackle any type of terrain.
Ford makes this move to answer to those who have been asking for the experience even though they do not own a Bronco, but might be convinced to get one after this. They are going to receive coaching from expert trail guides and will put the vehicle through its paces along challenging trails while keeping an eye on the scenic landscape.
The off-road course includes several stages. The Rugged Terrain, Mastering Bronco Off-Road Features, and Bronco Culture will show the participants that the model is not just a car but a lifestyle.
One of the first to participate was Sydney Sweeny. Emmy Award nominee and new Limited-Edition Bronco Heritage owner, she ventured with the Bronco in Moab, Utah. She will share her experience on her Instagram profile. Ford is going to show an entire video series of her driving the 2023 Bronco Heritage Edition in Robin’s Egg Blue.
Photo: Ford
Ford called on her after she documented her process of restoring a 1969 Ford Bronco during the pandemic on her TikTok channel. She’s not exactly a rookie in the field. She grew up in a family of mechanics in Spokane, Washington, and learned to drive on her grandfather’s Ford F-100.
The price for the Half-Day Adventure at Bronco Off-Rodeo starts at $795. For the money, participants get the car and can bring along three guests. The upcoming events will take participants to Mount Potosi in Las Vegas, to Moab, Utah, or Horseshoe Bay, Texas.
The full-day experience remains free of charge for all the owners of any 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Edition, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptor.
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