As the seller, you have a right to ask however much you want for whatever it is you’re trying to pass off to someone else. However, it would behoove you to be mindful of several factors at play, such as market value, moral value, and even the medium chosen to facilitate said sale. In this case, I believe the seller got it wrong.
What we have here is a still-new 2024 Ford Ranger Raptor with just 35 miles on its twin-turbocharged 3.0-liter V6 engine. It was up for grabs at auction up until yesterday, when the seller (a dealership out of Shueyville, Iowa) decided to keep the truck rather than sell it for basically MSRP.
The highest bid went all the way to $57,500, and this truck cost $57,065 when new. However, as the buyer, keep in mind that your top bid doesn’t include the broker’s fee (which goes directly to the auction website), nor does it include shipping in most cases.
So, the person that would have paid MSRP for this Ranger Raptor would have likely spent around $60,000 all-in, in order to park this truck in their driveway. It’s for this reason alone that I’m a little surprised the sale didn’t go through. The dealership clearly wanted over MSRP, which in turn would have cost the buyer...who knows how much? Maybe $65 or even $70k?
Another thing to keep in mind is that you won’t have too much trouble finding a barely driven Ranger Raptor for MSRP in today’s market. Maybe even slightly below MSRP if you don’t mind a few thousand miles on the clock.
Now that we’ve gotten that out of the way, let’s take a closer look at this truck’s specification, starting with its exterior highlights. Here, we’ve got the Carbonized Gray Metallic paint, Raptor graphics, a sliding rear window, projector-beam LED headlights, LED taillights, running boards, and a set of gray-finished 17” wheels with 285/70 BFGoodrich All-Terrain T/A K03 tires.
Photo: Bring a Trailer
The Raptor, unlike the regular Ranger, also comes with a redesigned steering rack, a front stabilizer bar, Fox live-valve shocks, forged aluminum upper and lower control arms, plus an increased track width (by 3.5”).
Meanwhile, the interior features Ebony leather front bucket seats with red accents (same as the rear bench), automatic climate control, adaptive cruise control, a 10-speaker Bang & Olufsen sound system, and a leather-wrapped steering wheel with a red center stripe.
As for that previously mentioned twin-turbocharged V6 engine, it has a factory rating of 405 horsepower and 430 lb-ft of torque, sending everything to all four corners via a 10-speed automatic transmission. On paper, this will get you from zero to 60 mph in about 5.8 seconds, whereas a quarter mile run will “cost” you about 14.5 seconds. Not great, not terrible.
Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration. Full profile
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