Photo: Infiniti
After setting up a ‘permanent base’ in China, Infiniti is eyeing another fast-growing market - Brazil. The South American country’s economy is going up, and along with it, the demand for premium cars, and so, Infiniti will launch itself in Brazil, in 2014.
Now the world’s sixth-largest economy and still going up, it is a natural choice for the luxury automakers, which are trying to outdo one another by any means necessary. The first cities they will launch in are, of course, Sao Paulo and Rio de Janeiro (the largest in the country), being followed by Santa Catarina and Parana - apparently, the capital, Brasilia, has been overlooked.
Regarding the news, the company president, Johan de Nysschen said: “As part of Infiniti’s worldwide expansion, Brazil is a logical addition to our footprint for premium car owners [. . .] By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands.”
Story via carsuk.net
Regarding the news, the company president, Johan de Nysschen said: “As part of Infiniti’s worldwide expansion, Brazil is a logical addition to our footprint for premium car owners [. . .] By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands.”
Story via carsuk.net
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