Photo: Ferrari
The highest operating profit per vehicle in the industry, that’s how Ferrari likes to roll. Conducted by Duisburg professor Ferdinand Dudenhöffer, the study we’re covering today puts Bentley and Tesla at the bottom of the list.
Published by Boerse Express of Germany, the work of Dudenhöffer reveals that Ferrari averaged €69,000 per vehicle sold in the first half of the year. Amazing when you think about it, but then again, don’t forget how expensive the Prancing Horse is in the first place. The Portofino that replaces the California T, which serves as the entry-level model in the range, starts at €189,704.
Jaguar Land Rover, the study reveals, made something in the ballpark of €800 per vehicle sold in the same period. Tesla loses €11,000 on average, whereas the Big Three premium brands in Germany take “well over €3,000 before interest and tax,” with Volvo fetching just below that amount. Porsche, on the other hand, is twice as profitable compared to Audi, BMW, and Mercedes-Benz.
Maserati, which is twinned at the hip with Ferrari through Fiat Chrysler Automobiles, “does not even bring €5,000 operating profit per vehicle” according to the study. The worst offender by a long margin, meanwhile, is Bentley. Dudenhöffer calculated that the British luxury brand owned by the Volkswagen Group generates an eye-watering €17,000 loss per vehicle, representing the price of an averagely-equipped Polo in Germany.
The study doesn’t feature Lamborghini and Rolls-Royce because these automakers keep their financial results behind closed doors. Considering the synergies with Audi and BMW, respectively, we’d argue that both companies return a tidy profit for each vehicle sold.
Another automaker missing from the study is McLaren, which will soon take the veils off the heir-apparent of the F1. Baptized Speedtail and capable of more than 391 kph (243 mph) on full song, the newcomer is priced at £1.6 million plus taxes. Considering that 106 will be made, it would be interesting to find out how much operating profit the Woking-based automaker generates off the hybrid hypercar.
Jaguar Land Rover, the study reveals, made something in the ballpark of €800 per vehicle sold in the same period. Tesla loses €11,000 on average, whereas the Big Three premium brands in Germany take “well over €3,000 before interest and tax,” with Volvo fetching just below that amount. Porsche, on the other hand, is twice as profitable compared to Audi, BMW, and Mercedes-Benz.
Maserati, which is twinned at the hip with Ferrari through Fiat Chrysler Automobiles, “does not even bring €5,000 operating profit per vehicle” according to the study. The worst offender by a long margin, meanwhile, is Bentley. Dudenhöffer calculated that the British luxury brand owned by the Volkswagen Group generates an eye-watering €17,000 loss per vehicle, representing the price of an averagely-equipped Polo in Germany.
The study doesn’t feature Lamborghini and Rolls-Royce because these automakers keep their financial results behind closed doors. Considering the synergies with Audi and BMW, respectively, we’d argue that both companies return a tidy profit for each vehicle sold.
Another automaker missing from the study is McLaren, which will soon take the veils off the heir-apparent of the F1. Baptized Speedtail and capable of more than 391 kph (243 mph) on full song, the newcomer is priced at £1.6 million plus taxes. Considering that 106 will be made, it would be interesting to find out how much operating profit the Woking-based automaker generates off the hybrid hypercar.
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