The first days of the year bring good news from around the automotive industry – sales in America rebounded to around 15.5 million vehicles, according to research providers. Europe is also in good spirits because it reached over 10.5 million in 2023.
Of course, the tally is a lot smaller than the world's largest car market. In fact, even if we add the Old Continent and the US, we still can't surpass China's performance last year. According to the China Association of Automobile Manufacturers (CAAM), deliveries rose 12% to over 30 million units last year! As such, in this climate of confidence, are we surprised that most automakers – and especially luxury carmakers – are doing better than ever?
Here, let me give you just two examples. Rolls-Royce would make its parents, Charles Rolls and Henry Royce, pretty darn proud after selling over 6k of the world's most expensive vehicles last year – yet another new record for the BMW-owned brand. Also, Italy's Lamborghini – part of the encompassing VW Group – also reached a new threshold after it delivered more than 10k units for the first time in history. Of course, the all-new Revuelto flagship V12 hybrid supercar is already sold out until 2026!
In fact, just about everyone registered positive feedback from the sales department when the year drew to a close – even ailing brands like GM's Cadillac. More precisely, the premium automaker was up 9.3% compared to 2022, with deliveries of more than 147k units. They are set to capture and expand the momentum with the latest EV introductions – alongside the Lyriq and Celestiq; there are also three new battery-powered models coming: the flagship Escalade IQ, base Optiq, and three-row Vistiq.
Each of them covers a facet of the EV lifestyle, but it's clear that the focus is on crossovers and SUVs rather than passenger cars, right? As such, some people might think that the Celestiq is not enough as the brand's quirky sedan figure. More precisely, someone thinks Cadillac needs a flagship supercar to ensure the brand has the right coverage across the ritzy lot.
Since this person is a part of the imaginative realm of digital car content creators, it was only a matter of time before we also saw his vision across the parallel universes of vehicular CGI. Meet the virtual artist tucked behind the AscarissDesign moniker on social media, who has another big craving for something American and EV - a Caddy supercar.
While the last time he did something on the subject, we ended up with the hypothetical design project of a fully electric Corvette, now it's time for Caddy to unofficially deliver an IQ supercar that's probably also a sample of how America would imagine a Lamborghini if the wedge-shaped models would be produced across the Atlantic Ocean. So, do you like it or not?
Here, let me give you just two examples. Rolls-Royce would make its parents, Charles Rolls and Henry Royce, pretty darn proud after selling over 6k of the world's most expensive vehicles last year – yet another new record for the BMW-owned brand. Also, Italy's Lamborghini – part of the encompassing VW Group – also reached a new threshold after it delivered more than 10k units for the first time in history. Of course, the all-new Revuelto flagship V12 hybrid supercar is already sold out until 2026!
In fact, just about everyone registered positive feedback from the sales department when the year drew to a close – even ailing brands like GM's Cadillac. More precisely, the premium automaker was up 9.3% compared to 2022, with deliveries of more than 147k units. They are set to capture and expand the momentum with the latest EV introductions – alongside the Lyriq and Celestiq; there are also three new battery-powered models coming: the flagship Escalade IQ, base Optiq, and three-row Vistiq.
Each of them covers a facet of the EV lifestyle, but it's clear that the focus is on crossovers and SUVs rather than passenger cars, right? As such, some people might think that the Celestiq is not enough as the brand's quirky sedan figure. More precisely, someone thinks Cadillac needs a flagship supercar to ensure the brand has the right coverage across the ritzy lot.
Since this person is a part of the imaginative realm of digital car content creators, it was only a matter of time before we also saw his vision across the parallel universes of vehicular CGI. Meet the virtual artist tucked behind the AscarissDesign moniker on social media, who has another big craving for something American and EV - a Caddy supercar.
While the last time he did something on the subject, we ended up with the hypothetical design project of a fully electric Corvette, now it's time for Caddy to unofficially deliver an IQ supercar that's probably also a sample of how America would imagine a Lamborghini if the wedge-shaped models would be produced across the Atlantic Ocean. So, do you like it or not?