Photo: Rolls-Royce Motor Cars
Charles Rolls and Henry Royce established Rolls-Royce back in Manchester in 1904 as a manufacturer of luxury cars and aeronautical engines. Still, they probably never dreamed of their company ever selling over 6k vehicles like it did in 2023.
Almost 120 years have passed since the two established what is widely believed to be the finest automobile producer in the world, and now the company owned by the BMW Group is enjoying its best days of all time – at least according to its release focused on last year's achievements. Now known as Rolls-Royce Motor Cars, the company "reports a highly successful year in 2023 with strong business performance and bespoke commissions at record levels."
More precisely, Rolls-Royce sold 6,032 'motor cars,' the most in its 119-year history. "2023 was another extraordinary year for Rolls-Royce, with strong sales performances in all regions and across the full product portfolio. It's especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, 'all-electric' strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector, offering our clients opportunities for self-expression and personalization they cannot find anywhere else," said Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars.
It's important to note that Rolls-Royce now has a new chief executive officer as Torsten Muller-Otvos retired on November 30 and was succeeded by Brownridge, the former CEO of BMW UK. The popular Dawn and Wraith models ceased production last year, but Rolls-Royce expanded its Private Office network further – Dubai in 2022, Shanghai in 2023, and Seoul and North America are coming in 2024. While the United States was Rolls' largest single market, followed by China, there were also record sales in the Middle East, Asia-Pacific, and the European regions.
Like in 2022, the first-ever ultra-luxury crossover SUV from Rolls-Royce – Cullinan – was again the top-selling model, followed by Ghost and Phantom. The Dawn (produced since 2015) and Wraith (2013) have been decommissioned last year, thus marking the historic moment of producing Rolls' last-ever V12-powered coupe, the final example of the 12-unit Black Badge Wraith Black Arrow Collection series. Instead, the company started production of the Spectre, its first-ever zero-emissions model, during the summer of 2023, with first deliveries taking place in autumn and with orders extending into 2025.
According to Rolls-Royce, 2,500 people are working at its latest home in Goodwood, and a company-commissioned study by a team from the London School of Economics (LSE) has found that Rolls-Royce's economic impact has reached over £4 billion since 2003, with more than £500 million annually right now. That's over $5 billion and more than $636 million at the current exchange rate, by the way.
More precisely, Rolls-Royce sold 6,032 'motor cars,' the most in its 119-year history. "2023 was another extraordinary year for Rolls-Royce, with strong sales performances in all regions and across the full product portfolio. It's especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, 'all-electric' strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector, offering our clients opportunities for self-expression and personalization they cannot find anywhere else," said Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars.
It's important to note that Rolls-Royce now has a new chief executive officer as Torsten Muller-Otvos retired on November 30 and was succeeded by Brownridge, the former CEO of BMW UK. The popular Dawn and Wraith models ceased production last year, but Rolls-Royce expanded its Private Office network further – Dubai in 2022, Shanghai in 2023, and Seoul and North America are coming in 2024. While the United States was Rolls' largest single market, followed by China, there were also record sales in the Middle East, Asia-Pacific, and the European regions.
Like in 2022, the first-ever ultra-luxury crossover SUV from Rolls-Royce – Cullinan – was again the top-selling model, followed by Ghost and Phantom. The Dawn (produced since 2015) and Wraith (2013) have been decommissioned last year, thus marking the historic moment of producing Rolls' last-ever V12-powered coupe, the final example of the 12-unit Black Badge Wraith Black Arrow Collection series. Instead, the company started production of the Spectre, its first-ever zero-emissions model, during the summer of 2023, with first deliveries taking place in autumn and with orders extending into 2025.
According to Rolls-Royce, 2,500 people are working at its latest home in Goodwood, and a company-commissioned study by a team from the London School of Economics (LSE) has found that Rolls-Royce's economic impact has reached over £4 billion since 2003, with more than £500 million annually right now. That's over $5 billion and more than $636 million at the current exchange rate, by the way.
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