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Hyundai i30 N Demand Outstrips Supply In Europe

Introduced in July 2017, the i30 N is the hottest Hyundai ever to go on sale in Europe. The i30 Fastback N, Veloster N, and Kona N are also in the pipeline, and the performance division of the South Korean automaker already has trouble with producing the i30 N fast enough so that it satisfies demand.
Hyundai i30 N 29 photos
2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes2018 Hyundai i30 N Revealed with 275 HP, E-LSD and Drive Modes
On sale in Europe since September 2017, the compact-sized hot hatchback with up to 275 horsepower “hit its 2018 full-year sales target by the end of June.” Speaking to Automotive News, head honcho and former BMW M engineer Albert Biermann acknowledged that “we can’t build enough [of them].”

Just around 3,000 examples of the i30 N were sold in the first half of the year in the Old Continent, and customers ordering the car now “won’t receive one until next year.” Even though the Volkswagen Golf GTI is more popular than the Hyundai, don’t forget how young the N performance division is compared to the Golf GTI, presented at the Frankfurt Motor Show in March 1975.

From a brand specialized in value-oriented cars to one of the biggest automakers in the world, Hyundai doesn’t plan to stop here with the N brand. Solidifying the reputation of N is key to upping the appeal of Hyundai altogether. And in addition to N, Genesis Motors plays ball in the luxury segment.

Turning our attention back to the i30 N, Albert Biermann claimed that “Germany by far had the biggest numbers planned, yet they ran out first.” One of the reasons for this surprising demand is the research & development center at the Nurburgring, as well as the chicane-style N logo that serves as a nod to the world’s most demanding racing circuit.

What about U.S. customers interested in jumping on the N bandwagon? The wait will be worth it, more so if you bear in mind the Veloster N is 88 pounds lighter than the i30 N. Going on sale this fall, the Veloster starts at $18,500, the turbocharged engine option is $22,900, and the Veloster N should retail at well under $30,000.

If Hyundai can keep the Veloster N at the same level as the Golf GTI ($26,415) in the United States of America in regard to pricing, then it’s likely the automaker will be faced with another episode of demand outstripping supply. Good on you, Hyundai!

 
 
 
 
 

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