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Honda Shies Away from Pure Eco Models, Discontinuing Fit EV and Insight

2013 Honda Fit EV 1 photo
Photo: Honda
As the fuel-saving technology fitted to the current generation of compacts in America is getting more and more competent, some companies are finding their bespoke eco cars aren't that popular any more. After all, why put up with a hybrid when a Civic gets the same mileage? One of those companies is Honda, who has already let slip on numerous occasions that the Insight is going to go to a better place once the current model year expires.
But talking to American Honda spokesman Sage Marie, the guys at Edmunds.com have learned that another green model is going to be killed off. We're talking about he Fit EV, which has been slow to sell and as such will not be allowed to make the transition to the next-gen Fit platform.

Electric vehicle adoption has always been a problem, especially since the prices on these battery-powered vehicles are so high. Honda chose to update one of its existing models rather than make an all-new one like in the case of the Nissan Leaf. As a result, the interior of the Fit EV doesn't feel special enough. Back in 2012, Honda delivered a few examples of the electric subcompact to Google for practical real-world testing, but we haven't heard very much about it ever since. But even though it's stopping production of its eco statements on wheels, Honda is actually preparing a new generation of clean machines.

"Our path forward includes a new generation of electromotive technologies, including expanded application of our two-motor hybrid system," said the Honda official.

With two hybridized versions of the Accord currently on the market, it's pretty clear that Honda has made a new market strategy, one which revolves around the no-nonsense practical cars that America loves. Perhaps it's not surprising that the quirky Fit and Insight have no place in that.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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