Photo: Holden
Although General Motors will shut down all manufacturing operations in Australia by 2017, the iconic Holden brand won’t disappear altogether, claims chairman and managing director Mike Devereux.
“One thing people need to understand is Holden is not leaving Australia – Holden is committed to the auto industry in this country,” Devereux said, adding that Holden will become an importer: “What will happen is that Holden will become an importer of vehicles like most of our competitors. We still have over 230 dealers, we expect that we will be a thriving brand in this country for many years to come.”
“I know in this country we have a unique place in being a brand that’s really only sold in Australia and New Zealand, so our brand has a lot more of an emotional connection to the country. We remain committed to being a great part of the automotive culture in this country with the Holden brand through our dealers for many, many years to come,” he added.
General Motors has yet to reveal whether the Commodore nameplate will be axed or replaced with an imported model after local production ceases.
Story via CarAdvice
“I know in this country we have a unique place in being a brand that’s really only sold in Australia and New Zealand, so our brand has a lot more of an emotional connection to the country. We remain committed to being a great part of the automotive culture in this country with the Holden brand through our dealers for many, many years to come,” he added.
General Motors has yet to reveal whether the Commodore nameplate will be axed or replaced with an imported model after local production ceases.
Story via CarAdvice
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