Photo: Infiniti
It’s called the “Ultimate Test Drive” for a reason, you know, and it’s Infiniti’s way to make one motorist really, really happy. The campaign offers one driver from the UK the chance to take the wheel of an actual Formula One car while being instructed by Infiniti Red Bull Racing driver Daniil Kvyat. Here’s what you need to know.
The marketing effort comes to encourage customers to visit one of the UK Infiniti centers, where they are invited to complete a test drive. When they do, customers will enter into a prize draw. From there, 25 finalists will be selected to go head to head at Rockingham Motor Speedway where they will be assessed on all aspects of their driving ability and car control by a panel of judges.
In other words, if you don’t know zip about how to handle hundreds of ponies you may want to rest at home for this one. After all, one of the judges will be none other than Infiniti Red Bull Racing Test & Reserve driver Sebastien Buemi. However, let’s pretend you made it so far. What’s next?
“One UK winner will be selected to join winners from Russia and the Middle East for the ultimate prize. Starting with driver training on the Infiniti Red Bull Racing simulator at the team’s factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat,” Infiniti details.
As if such an experience is not already fabulous already, they will also travel to Abu Dhabi to experience a VIP hospitality weekend for two and the Grand Prix, courtesy of Infiniti. The “Ultimate Drive” campaign is currently operating from all UK Infiniti centers and will end on August 16, so you’d better hurry.
In other words, if you don’t know zip about how to handle hundreds of ponies you may want to rest at home for this one. After all, one of the judges will be none other than Infiniti Red Bull Racing Test & Reserve driver Sebastien Buemi. However, let’s pretend you made it so far. What’s next?
“One UK winner will be selected to join winners from Russia and the Middle East for the ultimate prize. Starting with driver training on the Infiniti Red Bull Racing simulator at the team’s factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat,” Infiniti details.
As if such an experience is not already fabulous already, they will also travel to Abu Dhabi to experience a VIP hospitality weekend for two and the Grand Prix, courtesy of Infiniti. The “Ultimate Drive” campaign is currently operating from all UK Infiniti centers and will end on August 16, so you’d better hurry.
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