If you ever travel to Oslo, you should know that once that airplane lands you have arrived in what is officially recognized as the EV capital of the world. Since March last year, more than one in 100 Norwegian motorists are driving a plug-in electric car, and the segment’s market penetration rose to 2% the same month, this year. Tesla knows that, of course, but have you ever wondered how a Model S commercial looks like?
Well, we did ask ourselves several times. Heck, we get it, Norway is the greenest country in the old continent. They ended last year as the top-selling European country in the light-duty all-electric market segment, and the state accounted for a third of all European all-electric car sales.
As if that wasn’t great already, things get even more environmentally friendly, since Norway’s fleet of electric vehicles is one of the cleanest in the world because almost 100% of the electricity comes from hydropower. Some interesting figures we have here, of course, but is Tesla Model S getting a slice of the pie? Oh, yes, they do.
As you probably heard by now, last year the Model S was not just Norway’s best-selling EV, but the best-selling auto overall. All these considering, we believe it’s natural to ask how they make it.
So we stumbled upon this video, which appears to be a Tesla Model S commercial created for Norway. Filmed with a drone in this remote, beautiful landscape, the ad doesn’t say much. In fact, it doesn’t say anything at all. The great visuals, somewhat creepy music and the “Welcome to the future...” line at the end apparently do the job.
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