Photo: Ford
As far as compact pickup truck sales go, the Maverick is still king of the hill. Twinned with the Escape and Bronco Sport, the segment's most popular truck netted 42,499 deliveries in the first half of 2023 and 21,021 deliveries in the second quarter of 2023, enjoying upticks of 7.8% and 9.7% over H1 2022 and Q2 2022.
Next up – and not exactly surprising due to how small the segment is – the Hyundai Santa Cruz totaled 20,050 units and 10,743 units, respectively. In other words, it posted slightly higher gains than its main rival. Hyundai notes 10% and 10% over H1 2022 and Q 2022 as well.
Not a compact, yet a unibody with crossover underpinnings, the Pilot-based Ridgeline sold 27,430 units, which is 38.6% better than in the first half of the prior calendar year. What's especially surprising is Honda's far costlier pickup outselling the Santa Cruz.
The so-called adventure truck is considered a midsizer. It comes exclusively with V6 muscle of the naturally-aspirated variety, a nine-speed automatic transmission, and i-VTM4 all-wheel drive. No fewer than four grades are currently available to configure stateside, beginning with the $38,800 Sport and $41,780 RTL. Further up the spectrum, prospective customers are presented with the $44,730 RT-L and $46,230 Black Edition trim levels.
Before going any further, bear in mind that none of the prices listed include the destination freight charge. Equipped with a dual-action tailgate and an in-bed trunk as standard, the Ridgeline belts out 280 horsepower and 262 pound-feet (355 Nm) from its direct-injected V6.
Next up, the Santa Cruz recently entered the 2024 model year. Available from $26,650 plus $1,335 for the destination fee, Hyundai's pickup dropped the SEL Premium grade in favor of the XRT. A rugged-looking trim level rather than an off-road specification, the XRT carries a Honda Ridgeline Sport-like $39,850 MSRP.
Exterior paint colors are unchanged from 2023, bi-LED headlamps are standard across the board, and 10.25-inch navigation is included from the SEL with Activity Package up. Other changes include dual-zone automatic temperature control and an automatic defogger from the SEL up, H-Tex upholstery for the Night and XRT, and steering wheel haptic feedback for the Lane Keeping Assist and Blind Spot Collision Avoidance Assist.
The biggest changes, however, concern the Maverick. For the 2024 model year, prices have increased across the board. Worse still, the hybrid powertrain is no longer standard. The 2.0-liter turbo is, with Ford asking $23,400 for the turbo and $24,900 for the hybrid.
Worser still, the XL is capped at 20% of 2024 model year production. By comparison, the XLT and Lariat are listed with 53% and 27% by the Dearborn-based automaker. The Tremor Off-Road Package is also restricted to 10%, as are the FX4 and Black Appearance packages. Last but not least, a few colors have been discontinued in favor of Azure Gray and Terrain.
Not a compact, yet a unibody with crossover underpinnings, the Pilot-based Ridgeline sold 27,430 units, which is 38.6% better than in the first half of the prior calendar year. What's especially surprising is Honda's far costlier pickup outselling the Santa Cruz.
The so-called adventure truck is considered a midsizer. It comes exclusively with V6 muscle of the naturally-aspirated variety, a nine-speed automatic transmission, and i-VTM4 all-wheel drive. No fewer than four grades are currently available to configure stateside, beginning with the $38,800 Sport and $41,780 RTL. Further up the spectrum, prospective customers are presented with the $44,730 RT-L and $46,230 Black Edition trim levels.
Before going any further, bear in mind that none of the prices listed include the destination freight charge. Equipped with a dual-action tailgate and an in-bed trunk as standard, the Ridgeline belts out 280 horsepower and 262 pound-feet (355 Nm) from its direct-injected V6.
Next up, the Santa Cruz recently entered the 2024 model year. Available from $26,650 plus $1,335 for the destination fee, Hyundai's pickup dropped the SEL Premium grade in favor of the XRT. A rugged-looking trim level rather than an off-road specification, the XRT carries a Honda Ridgeline Sport-like $39,850 MSRP.
Exterior paint colors are unchanged from 2023, bi-LED headlamps are standard across the board, and 10.25-inch navigation is included from the SEL with Activity Package up. Other changes include dual-zone automatic temperature control and an automatic defogger from the SEL up, H-Tex upholstery for the Night and XRT, and steering wheel haptic feedback for the Lane Keeping Assist and Blind Spot Collision Avoidance Assist.
The biggest changes, however, concern the Maverick. For the 2024 model year, prices have increased across the board. Worse still, the hybrid powertrain is no longer standard. The 2.0-liter turbo is, with Ford asking $23,400 for the turbo and $24,900 for the hybrid.
Worser still, the XL is capped at 20% of 2024 model year production. By comparison, the XLT and Lariat are listed with 53% and 27% by the Dearborn-based automaker. The Tremor Off-Road Package is also restricted to 10%, as are the FX4 and Black Appearance packages. Last but not least, a few colors have been discontinued in favor of Azure Gray and Terrain.
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