GM Promises Surprising Lineup for Buick

Buick is one of GM's four core brands the company plans to rely on, so major product changes are somehow obvious. However, the American manufacturer is promising a "surprising" lineup for the new Buick, an official of the company said in a web chat on the GM FastLane blog a few days ago. Additionally, the company already started a nationwide advertising campaign for the new Buick that also comes under a new tagline, emphasizing the modifications the brand has received: "Take a look at me now".

"It's an invitation for people to take another look at Buick," Cheryl Catton, general director of advertising and sales promotion for Buick, GMC and Pontiac, said. "We underwent a dramatic transformation starting with Enclave. It's a fun spirited way to invite people in -- if you think about the transformation of when someone loses weight or gets a new hairdo, you say, 'take a look at me now.'"

Getting back to Buick's future, GM North America President Troy Clarke said that the brand is going to receive lots of new things for the future models, but avoided to provide too many details on the matter.

"I will tell you that you will be pleasantly surprised at the product lineup we have for the new Buick," Clarke said according to a report by "It will go places product-wise we haven't gone with Buick before."

Separately, Clarke also confirmed that GM is now undergoing an avalanche of changes, especially since the first bankruptcy threats appeared.

"Truthfully we are changing things faster than I have seen in my entire career," he wrote. "So fast that I will admit it made me nervous at first. What if we make a mistake? But the fact is we aren't making that many mistakes and we are becoming accustomed to the new pace."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories