Ghosn Admits Nissan Leaf Sales Target for 2012 Won't Be Met

Nissan Leaf 1 photo
Photo: Nissan
Nissan CEO, Carlos Ghosn, has announced that they will not be meeting the sales target they had originally envisioned for their all-electric Leaf, in 2012. Now, despite being much more optimistic back in March, when he said that US sales of the Leaf were going to double by the end of the year, Ghosn has announced that their ambitious target of 20,000 units will “not be reached”.
In the US, they have only managed to sell 6,791 cars up until October, yet even with record sales months, such as the 1,579 units they managed to sell last month (their second-best ever), they are still very far off track, this year, at least. The numbers are 16% lower than those recorded last year, when Nissan managed to sell just under 10,000 units Stateside.

If the positive record seen in October becomes a trend, then perhaps the Leaf will do better next year, and once US production begins, the car will get a lower base price, which will further aid in its quest for sales.

Story via Detroit News
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