Ford SYNC Reaches 2 Million Mark

Ford’s SYNC system seems is enjoying a great deal of success among the American manufacturer’s customers, as it has been installed on more than 2 million Ford, Lincoln and Mercury vehicles so far. Aside from providing a voice-controlled communications and infotainment system, the Ford SYNC is also boosting the vehicle’s resale value.

Data analysis conducted by Ford that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. The added value is due to the fact that Ford continues to improve SYNC year after year, without raising the option price of $395.

"The success of SYNC proves that customers want to be connected," said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. "The speed with which we've hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer."

SYNC now includes 911 Assist and Vehicle Health Report applications, integrated GPS receiver, in-car Wi-Fi system, as well as audio access to the social networks’ feeds.

"Microsoft and Ford share a common vision when it comes to connecting drivers and passengers to their digital lifestyles," said Kevin Dallas, general manager of Microsoft's Windows Embedded Business. "The beauty of building on the Windows Embedded Automotive software platform is that its flexibility has enabled Ford to create new, engaging in-vehicle experiences over the past three years for their consumers to enjoy behind the wheel. We're excited to see what new roads SYNC explores in the future."

SYNC hit 2 million units only 10 months after Ford delivered its 1-millionth SYNC-equipped vehicle, a 2010 Fusion Hybrid, to Microsoft CEO Steve Ballmer.