Ford's Mid-Size Crossover Is on the Edge of Dying in North America

The announcement is official and came from Marc Brennan, the Ford Council Vice Chairperson, via Unifor Local 707, who said that the last Edge is scheduled to roll off the line on April 26.

Subsequently, the factory will transition to electric vehicle assembly following a CA$1.95 billion (~US$1.45 billion) cash injection. No fewer than five brand-new EVs will come to life at the Oakville facility, with the first set to hit the assembly line next year and the last in 2028.

According to GoodCarBadCar, the second-generation Ford Edge sold over 124,000 copies in 2015, its first full year of production. Sales exceeded 134,000, 142,000, 134,000, 138,000, and 108,000 in 2016, 2017, 2018, 2019, and 2020, respectively, and dropped to around 85,000 for the following two years, only to go beyond 106,000 in 2023.

As a result, the model has been a successful product, especially for a vehicle that has been around since 2015, with a mid-cycle refresh for 2019. Those who want a brand-new Ford Edge will have a few more months left to pick one up, and chances are they will be able to do so even after the Blue Oval pulls the plug on it, as dealers should still have plenty of copies in their lots.

For 2024, the Dearborn company offers it in five different trim levels. The base SE comes with LED headlamps, privacy rear windows, 18-inch alloys, dual-zone climate control, a 12-inch infotainment system, a 4.2-inch instrument cluster display, and a 250 hp (254 ps/187 kW) and 280 lb-ft (380 Nm) of torque 2.0L EcoBoost with an eight-speed auto and all-wheel drive, carrying a $38,465 MSRP.

The SEL, ST-Line, and Titanium start at $39,665, $43,720, and $43,820, respectively, and feature the same engine with the same gearbox. The range-topping ST brings a 2.7L EcoBoost V6 with twin turbocharging that develops 335 hp (340 ps/250 kW) and 380 lb-ft (515 Nm) of torque and can be ordered from $47,205. This is the best-equipped version of the mid-size crossover, featuring stuff such as ambient lighting, power liftgate, B&O audio, Wi-Fi hotspot, leather-trimmed seats, heated front seats with electric adjustment, and a few other gizmos joined by a plethora of optional gear.

The slightly larger Ford Explorer comes in eight grades. It starts at $36,860, $1,605 less than the base Edge, and tops at over $54,770 for the range-topping Platinum. The engine family comprises the 2.3L turbo-four and 3.0L V6, which are good for 300 hp (304 ps/224 kW) and 310 lb-ft (420 Nm) of torque, and 400 hp (406 ps/298 kW) and 415 lb-ft (563 Nm), respectively.