The Ford brand climbed to the fifth place among all brands, from eighth last year, with the ranking being the highest position Ford has achieved in the IQS since taking the 23rd place in 2004.
The Lincoln brand, which took the 26th place on the list last year, also registered a significant improvement, claiming the eight place in this year’s top.
“These results are remarkable in many ways,” said Bennie Fowler, Ford group vice president, Global Quality & New Model Launches. “Steady and meticulous attention to new model launches along with consistency in how we do them across the brand and the globe are having a very positive effect on the initial quality of our all-new or redesigned products. These results are a true testament to the strength of the One Ford plan.”
Some of Ford’s most popular models managed to claim the top place in their segments, with the list including the Ford Focus, Taurus and Mustang. Overall, a total of eight Ford vehicles managed to place in the top 3 of their segment.
In addition to that, Ford’s Hermosillo Assembly Plant has received the Silver Plant Quality Award for outstanding quality in manufacturing.
The J.D. Power and Associates 2010 Initial Quality Study is based on responses from over 82,000 new 2010 model year vehicle owners after they have driven their cars for three months.
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