Photo: Ford
Look at it! The three-bar taillights and outline of the trunk are inspired by the Mustang, but the electric crossover that Ford plans to launch in 2020 with more than 300 miles (482 kilometers) of range is still wrapped in mystery at this point.
After testing the waters with Mach 1, the Blue Oval understood that it would be wrong to bring back the nameplate from a famous Mustang for a crossover that most certainly isn’t one. Given these circumstances, the people tasked with naming took to the U.S. Patent and Trademark Office, filing Mach E and Mach-E in late November 2018.
Discovered by The Drive, these trademarks pertain to “motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames." The question is, will the Ford Motor Company go ahead with this nameplate?
First of all, Mach E is similar to Mach 1 but doesn’t step on the tail of the high-performance option package from the 1969 model year. Mach E also happens to roll off the tongue like the rain off a red-tiled roof.
Getting in touch with Ford, The Drive received the standard answer from a spokesperson in regards to these trademarks. More to the point, these applications “are intended to protect new ideas but aren't necessarily an indication of new business or product plans."
The electric crossover has been confirmed as a global product, with deliveries in the Old Continent scheduled to start in 2020. It’s understood the Mach E is similar in size to the Escape (Kuga in Europe), which will transition to the C2 vehicle architecture of the all-new Focus. With the clues we have up to this point, it’s possible that Ford will offer both front- and all-wheel-drive options for the electric crossover.
As for pricing, we’re expecting the Mach E to be more affordable than the soon-to-be-revealed Model Y from Tesla but more expensive than the Hyundai Kona Electric. It’s likely that Ford will sweeten the deal with at least two battery options, bringing the price down as much as possible for the entry-level model while catering to the needs of customers with range anxiety.
Discovered by The Drive, these trademarks pertain to “motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames." The question is, will the Ford Motor Company go ahead with this nameplate?
First of all, Mach E is similar to Mach 1 but doesn’t step on the tail of the high-performance option package from the 1969 model year. Mach E also happens to roll off the tongue like the rain off a red-tiled roof.
Getting in touch with Ford, The Drive received the standard answer from a spokesperson in regards to these trademarks. More to the point, these applications “are intended to protect new ideas but aren't necessarily an indication of new business or product plans."
The electric crossover has been confirmed as a global product, with deliveries in the Old Continent scheduled to start in 2020. It’s understood the Mach E is similar in size to the Escape (Kuga in Europe), which will transition to the C2 vehicle architecture of the all-new Focus. With the clues we have up to this point, it’s possible that Ford will offer both front- and all-wheel-drive options for the electric crossover.
As for pricing, we’re expecting the Mach E to be more affordable than the soon-to-be-revealed Model Y from Tesla but more expensive than the Hyundai Kona Electric. It’s likely that Ford will sweeten the deal with at least two battery options, bringing the price down as much as possible for the entry-level model while catering to the needs of customers with range anxiety.
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