This way, they will be able to make informed decisions about whether a hybrid, plug-in hybrid or all-electric vehicle is best to fit their lifestyle and needs.
The Electrified Vehicle Facebook page offers visitors links to videos and photos of Ford’s electrified vehicles, as well as a place to learn about the powertrains in each vehicle. There are areas for discussion between fans, along with user polls, a place where fans can direct questions to Ford’s electric vehicles team, and a calendar for upcoming events.
The page also creates a place where consumers can initiate and participate in conversations around Ford’s electrified vehicle offerings and gives Ford a forum to respond to consumers who are interested in electrified vehicles.
“We’re committed to engaging in an ongoing dialogue with our fans in a way that provides value for the time they choose to spend with Ford online,” said Scott Monty, Ford digital and multimedia communications manager. “As we’ve proven with Fiesta Movement and the Explorer reveal on Facebook, it’s important to pay attention to what people are saying, and for us to be able to respond and provide a unique experience for them as well.”
The Facebook page was used to tease the reveal of the all-new Focus Electric at the Consumer Electronics Show in January. The reveal was streamed live on the page, along with video from the Ford display on-site.
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