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Ford Files Puma Trademark, Possibly For Baby Bronco

2020 Ford Bronco and Baby Bronco 13 photos
Photo: Ford
2020 Ford Bronco prototype2020 Ford Bronco prototype2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering2020 Ford Bronco rendering
In December 2016, Ford filed the trademark for Maverick in the United States. Timberline has also been snatched by the Blue Oval, most likely for a trim level or equipment package. Fast-forward to the present day, and Ford registered Puma for Australia and New Zealand.
Puma has been used by the Dearborn-based automaker twice, once for the ZSD Puma engine from the Duratorq family and another time for the Puma subcompact-ish coupe produced in Cologne, Germany from 1997 to 2002. But right now, word has it Ford will use the nameplate for the Baby Bronco shown at the dealer meeting in Las Vegas.

Go Auto reports the trademark was “lodged on October 26th” for “four-wheel-drive vehicles and sports utility vehicles,” which says it all as far as what Ford plans to do with this nameplate. Turning our attention back to Maverick, this trademark has been withdrawn in Australia and not renewed, “making it unlikely that the name will be used globally any time soon.”

Details on the Baby Bronco are still slim to non-existent at the moment, but we’re guessing the vehicle architecture is the C2 from the Focus and Escape. After all, the all-new model should fill the gap between the EcoSport and Escape in the automaker’s lineup, and the C2 is the perfect platform as far as we can tell.

What this means in turn is that Ford plans six-speed manual and eight-speed transmissions for the Baby Bronco, along with EcoBoost and EcoBlue engine options. We’re hoping the 1.0-liter EcoBoost will be ignored and the gasoline-fueled range will start with the 1.5, which also happens to feature three cylinders.

If Ford decides to sell the Baby Bronco in Europe, the 1.5- and 2.0-liter EcoBlue turbo diesels are perfectly suited for this type of vehicle. A sportier version is also possible, along with some sort of electrification (hybrid or plug-in hybrid).

As for the mid-size Bronco based on the 2019 Ford Ranger, the 2.7-liter EcoBoost V6 is expected to fit the bill with 335 horsepower and 380 pound-feet of torque. The biggest mystery regarding the Jeep Wrangler-rivaling SUV is the manual transmission option, which could feature seven forward gears.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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