After we've seen more than our share of Fiesta-related publicity and marketing stunts in the web 2.0 environment, Ford announced yesterday that the World Tour of the Ford Fiesta concluded in Sydney, 15,210 miles and a little over two months since it all started.
The tour, which kicked off in Southern California, proceeded east across America, passed through Canada, and ended up in Europe, from where it departed for the Middle East and Asia. 15 people drove the Fiesta in one way or another during the tour, meant to promote “Ford’s most fun-to-drive vehicles.”
What did Ford achieve with the tour? Let's see. According to the carmaker, the Fiesta encountered little problems during the trip. It managed to complete the tour with one one flat tire incident, which took place in China, and two minor crashes, somewhere in the Middle East and in Australia. Other than that, the Fiesta ran like a Swiss watch.
But, of course, it was not all about the Fiesta. For those taking part in the tour, it was the perfect way to see the world.
“We’ve traveled upward of 1,000 miles in one day. And at the other end of the spectrum, we’ve also spent time just cruising around cities like Singapore,” said Jeremy Hart, expedition leader. “That made us realize that even in 2010, you can still have an expedition, and you can feel like you’re exploring.”
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