Ford Debuts Fiesta Facebook Challenge

Inspired from the missions of the Fiesta Movement agents, a new challenge was launched by Ford today aimed specifically at Fiesta Facebook fans. An introductory video by former Fiesta Movement agents for each challenge helps give the user a better idea of what the challenge requires.

The Ford Fiesta Facebook Challenge invites fans to participate in monthly challenges that will last until January 2011.

Each month, a winner will be selected based on votes from Facebook users, and will be awarded a prize. The overall winner will win an Apple iPad, with a leader board on the Fiesta Facebook fan page updating users on the standings.

The first challenge initiated by Ford is the Zombie Survival Guide, which asks users to “zombify” themselves. The inspirational video for Zombie Survival Guide can be watched here.

Other challenges include:

• Wear Craig’s Beard for a Day, which asks users to edit a picture of themselves to include former Fiesta Movement agent Craig’s beard and tell people what their favorite feature on the Fiesta is. Check out the inspirational video here
• Match Brittini’s Donation, which has fans match former Fiesta Movement agent Brittini’s donation to their favorite charity and take a video or picture of it to share. Check out the inspirational video here
• Fifteenth Feature, which, in a take on Craig’s personalized list of 14 “exclusive” Fiesta features, asks users to shoot a photo of their idea for a 15th subjective feature. Check out the inspirational video here

“We’re letting people engage in Facebook Challenge similar to how they could interact with Fiesta Movement agents and their missions, but this time they get to create the content,” said Brian McClary, Ford social and emerging media specialist. “This challenge will let us keep the organic nature of the program rolling and give users who want to share content an avenue to do so.”