Photo: Ford
Ford today announced the extension of its UEFA Champions League sponsorship through June 2015, making a new step in its collaboration with Europe’s top club football competition.
Ford wants to celebrate the 2012 UEFA Champions League Final and will introduce multiple moves dedicated to the event. For example, Ford Germany will launch “Champions” special value models and will offer a fleet of 200 support vehicles for the Final of the event.
The UEFA Champions League brought an audience of one billion TV viewers last season, with a with a cumulative audience of over four billion, more than half of which were coming from outside Europe.
“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values. It is about the best-of-the-best on the ultimate stage, and that’s why Ford wants to be part of it.”
The UEFA Champions League brought an audience of one billion TV viewers last season, with a with a cumulative audience of over four billion, more than half of which were coming from outside Europe.
“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values. It is about the best-of-the-best on the ultimate stage, and that’s why Ford wants to be part of it.”
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