Ford Breaks 10 Percent European Market Share

American manufacturer Ford announced today it has managed to achieve over 10 percent market share in Europe in September (in its 19 main markets), establishing a new best month for the brand since September 2001. To "blame' for this achievement is, of course, the new Fiesta, which was responsible for the greater part of that market share.

"Traditionally we expect Ford to have a good month in September given the surge of new car sales in the UK due to the registration plate change, but September 2009 has surpassed expectations," Ingvar Sviggum, Ford Europe vice president for marketing said in a release.

In its 19 markets (Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland.), Ford managed to sell 152,600 new vehicles last month, out of which 51,400 were Fiesta (a record in itself, as Fiesta hasn't managed such a feat since 1994).

The September achievement brings the total number of new Fords on European roads this year to 1,097,100, a drop of only 4.5 percent compared with last year.

"Ford has now gained nine months of year-over year monthly sales share improvement, and month-on-month volume increases for the last four months. But market share and volume success are only valuable if they are achieved through high quality sales that generate good revenue, and we certainly saw that in September with retail sales accounting for 60 per cent of Ford passenger car sales," the VP added.

As for the 19 countries for which Ford keeps track, the American carmaker was market leader in 5 of them (UK, Ireland, Denmark, Hungary and Turkey) and increased its share just about everywhere else.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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