Ford Continues Electrification with New Management Change

Ford is really keen on migrating towards electrification and the company has already announced several green models to be launched in the next few years. Ford today announced a new measure aimed at supporting its efforts in this sector - it appointed Nancy Gioia to the new position of director of Global Electrification.

"We recognize that pursuing electrification as one of our technology paths presents unique challenges for commercialization of the vehicles," said Sue Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "It requires us to collaborate with new partners, define new business models, connect to a new infrastructure for the vehicles and meet new customer expectations around the globe."

Ford will debut a battery electric Transit Connect commercial van in 2010 plus a battery electric Focus passenger car in 2011. A next-generation hybrid vehicle is projected to be released in 2012, followed by a plug-in hybrid in 2012.

"Ford is strongly positioned to accelerate its electric vehicle strategy thanks in part to the significant research we've already completed,"
said Barb Samardzich, Ford vice president, Powertrain Engineering. "Nancy's unique background and experience in leading the hybrid technology and electric vehicle product teams position her well to coordinate our electric efforts across product development, sustainability and government affairs as we move to the next frontier of this new form of transportation."

"Broad commercialization of electric transportation will require unprecedented collaboration among all stakeholders and new ways of doing business,"
Gioia said. "Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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